Mango partners with UNICEF in online fundraising campaign
04. Jun, 2009
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Low cost airline Mango announced its partnership with UNICEF to raise funds for the organisation’s work in youth development through sport initiatives. The association will see Mango fundraise for UNICEF through its website, allowing airline Guests to contribute R 10 toward various initiatives. The initiative is Mango’s second foray into sport development initiatives; the airline also collaborates with car rental partner Tempest to provide under privileged schools with soccer kit and hosts tournaments as part of the Dreamfields (www.dreamfields.co.za) project. To date, 52 schools have benefited from this association.
“Mango has committed itself to the development of our youth,” says CEO Nico Bezuidenhout, “and sport, in particular soccer, with its universal appeal, holds the greatest potential to inspire and contribute to the development of tomorrow’s leaders. Organisations like Dreamfields and UNICEF contribute significantly to society and as an airline for all the people of South Africa we lend our support to such proactive and positive initiatives.” The airline and UNICEF will report back regularly through in flight magazine Mango Juice to highlight the positive results of mango Guest’s contributions.
“UNICEF is proud to be associated with such an innovative partnership. We hope that Guests on Mango will give generously to sports for development programs that will change the lives of children across South Africa, in our most disadvantaged communities. UNICEF views sport as a tool to uplift young people, to encourage positive and healthy lifestyles, and to encourage behavior change particularly in the areas of HIV awareness and prevention, and to discourage gender based violence. For this reason Mango Airlines is an important and strategic partner for UNICEF and we look forward to an exciting and sustainable partnership with the company,” says Malathi Pillai, Deputy Representative, UNICEF South Africa. (www.unicef.org/southafrica)
The Mango and UNICEF fundraising campaign launched on Mango’s website on 25 May.
My name is Muzi Mohale a full-time travel blogger, your host at Travelwires.com responsible for all editorial on this blog. I blog about the travel and tourism industry in Africa. Apart from blogging about tourism, I also run 
A heart-warming initiative by Mango – well done to Nico, Hein and the lads there.