Heath Ashcroft, Marketing Director at Acacia Adventure Holidays, comments: “Our partnership with “Footballs For Fun” is proof that there is longevity in FIFA 2010.
Rather than simply concentrate on bookings surrounding the event we have sought to develop a sense of ownership between the African community and adventurers, while also fundraising for the project’s charitable partners.”
A chance to give something back to the destination – all of Acacia Adventure Holidays’ overland travellers will be invited to part with just £10 at the beginning of their tour in exchange for one football. That’s around 42p per passenger, the tour operator’s overland trucks carrying a maximum of 24 people. Certainly a novel approach to ethical tourism, travellers can arrange a friendly match en route through Africa and leave the ball behind as a gift; but more importantly each football purchased will generate £2 for the charity to help African communities.
To date Footballs For Fun has raised around £20,000 from sales of balls, donations, fundraising and sponsorships. (roughly 280,000 Rand).
