Expedia.com adopts commission based affiliate program
25. May, 2009
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Good news for small independent lodging operators in South Africa, they can now cast their net wide by joining Expedia’s Easy Manage program…which like all other booking engines (booking.com, hostelworld.com, hotelscombined.com) is free of charge and properties only pay commission per booking generated by the website. This means when you add your rates, you include their percentage commission.
Expedia, Inc., the global leader in online travel and the largest provider of online hotel bookings worldwide, recently announced the introduction of the Expedia® Easy Manage program, a commission-based partnership option for qualifying hotels in the Europe, Middle East and Africa region (EMEA).
“In a time when suppliers need customers in their rooms more than ever, we recognized the need to move beyond a one-size-fits-all model,” said Matthew Crummack, senior vice president of Lodging, Expedia. “Expedia is uniquely positioned at the intersection between travel supply and the world’s largest audience of online travel shoppers, and we’re focused on bringing those travel shoppers to hotels in a way that addresses their revenue objectives and the specific dynamics of their market.”
Now, eligible hotels can quickly and easily sign up to offer their property on more than 70 Expedia and Hotels.com® sites worldwide, as well as on Venere.com and thousands of active affiliate sites. Hotels that partner with Expedia get access to online travel shoppers worldwide and multilingual property assistance, all with no registration fees and no fixed costs. Expedia Easy Manage offers hotels a set of straightforward online distribution tools for managing rates, inventory and content.
The introduction of the Expedia Easy Manage program represents the extension of Expedia’s global online travel marketplace to even more hotels in even more locations. Expedia Easy Manage complements the long-standing Expedia Special Rate (ESR) merchant model program, which provides hotels marketing opportunities and strategic revenue management support from a locally-based Expedia market manager. The Expedia Special Rate program offers numerous ways for hotels to align their distribution and revenue management strategies and optimize RevPAR.
This news also represents the integration of the Expedia and Venere.com supply portfolios following Expedia’s acquisition of VenereTM in 2008.
Hotels interested in learning more about the value of working with Expedia can visit https://joinexpedia.com. Current ESR partners looking for more information may contact their local market manager.
My name is Muzi Mohale a full-time travel blogger, your host at Travelwires.com responsible for all editorial on this blog. I blog about the travel and tourism industry in Africa. Apart from blogging about tourism, I also run 
I in the process of reviewing international and SA travel websites and found that Expedia is top of the range. In April ‘09 they received over 16 000 000 visits to their website