1-on-1 with Shafeeka Anthony from Rabbit in a Hat Communications
28. May, 2009
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Away from the normal business of the day about news, brands and announcements. I’m taking a closer look into the people working for the industry PR agencies in my inbox. We don’t celebrate them, as all the praise goes to the company MD…I’ll take a look into their contribution, get to share their goals and dreams. Rabbit in a Hat Communications counts Cape Town Tourism and Grand Daddy Hotel amongst their clients. Shafeeka Anthony is an accounts manager with the agency, Travelwires.com chatted to her to find out what keeps her going in her line of work.
What is your position at Rabbit in a Hat Communications?
I am an Account Manager.
How long have you been with the agency?
Ten months.
What were you doing before joining Rabbit in a Hat Communications?
I did seven months of internship at another PR agency which was part of my co-operative training through the Cape Peninsula University of Technology, where I have successfully completed my National Diploma in Public Relations.
Tell us about your typical day in the office?
Administration takes up much of my time in the mornings and before you know it, it’s the afternoon. I stick to to-do lists religiously and assess the priorities of each of my clients each day. Everyday holds something different which is why I love what I do so much. Sometimes I attend the shoots I’ve organized and at other times I am collating media coverage – which is just as much fun when you’re assessing the outcome.
What have been your highlight(s) since joining Rabbit in a Hat Communications?
I have so many – one of them would definitely be attending the premiere of Barry Hilton’s first film, Finding Lenny. Another would be to have been present as Top Billing shot the Airstream Park on the roof of the Grand Daddy Hotel – which also happens to be one of our clients. Also working on international festivals such as Infecting the City and the Badilisha! Poetry X-Change was life-changing. I met so many different people from all over the world with unique stories that made a huge impact on the way I see the world and the people who live in it.
What do you like or don’t like about your job?
I like that no day is the same as the next, and that I have my own space in which I can comfortably grow.
What is your long term goal within the agency?
My long term goal would definitely be to become a highly successful and commendable account director, maybe even becoming one of Rabbit in a Hat’s partners 
Who is your role model and why?
I have too many people in my life who positively influence various aspects of who I am. I believe in learning from each and everyone I am exposed to, whether that is from a three year old child or a 96 year old man. Looking to a role model almost plans your life for you, which is quite boring, I think. I design what I want to be and which roads I travel. The one less travelled is where I’m heading.
How do you use the internet to improve your work?
I make use of the internet when keeping up to date with the latest events so that when I write or pitch, it remains relevant to what’s out there.
What do like and don’t like about industry blogs like travelwires.com?
Directories that catalogue the burgeoning business blogosphere is almost always a good thing, however, some are quite useless in terms of accessing them. You get different content from various blogs which is great, but filtering through all the information out there, is a
nightmare.
Travelwires is efficient in the sense that you get all the vital information accurately pre-packaged – which is what you need when you don’t really have the time to check various sites.
Should you wish to feature or have a suggestion, please email me on muzi@travelwires.com.
My name is Muzi Mohale a full-time travel blogger, your host at Travelwires.com responsible for all editorial on this blog. I blog about the travel and tourism industry in Africa. Apart from blogging about tourism, I also run 
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