Spotlight July and August 2008 workshops

workshopPretoria – With Indaba 2008 safely behind us, you will no doubt be thinking of ways and means to boost your domestic market share. There is no better way to do this than to join the Spotlight workshops in July and August around South Africa -12 different venues to promote your products to the domestic and regional  market place. Spotlight on Southern Africa is our traditional blitz to promote domestic and regional Southern African tourism…we have seven  different  road shows…all conveniently spread out from the first week of July through to the first week of September (ideal to combine with your sales visits to these provinces).

This workshop is not solely a Spotlight on South and Southern Africa but a Spotlight on everywhere…overseas, Africa, regional and domestic travel.

It will be an ideal opportunity for Airlines, International Tourist offices, cruise companies and coach tour companies to network with agents.
Some of the smaller towns in South Africa do not have many workshops nor do the agents receive regular visits from sales reps of airlines, outbound tour operators etc. These workshops give you the opportunity to meet virtually all the Consultants in one evening!

Workshop Dates
Western Cape 02 – 04 July – three sessions
KwaZulu Natal – 09 & 10 July – three sessions
Eastern Cape – 16 & 17 July East London & Port Elizabeth
06 August -Nelspruit
13 August – Polokwane
19 August Bloemfontein
03 September  – Maputo Mozambique

It is ideal timing for you to promote your winter holiday specials to the local market (July/August school holiday traffic) and also a good opportunity to catch up/network/ negotiate with the SA inbound tour operators regarding 2008…and to follow up on all the contacts you make at Indaba or see all the people you missed at Indaba.

The Spotlight  workshops have become renowned for the visits we pay to cities not normally covered in workshops such as Pietermaritzburg, Bloemfontein, Polokwane and Nelspruit which will expose you to the lucrative business from Provincial government departments (the agents usually bring along all their corporate secretaries to the workshops).We are breaking new ground with workshops in  Maputo  this year.

At the Spotlight June workshops you will meet travel agents, inbound & regional tour operators, PCO’s and corporates …you can’t afford to miss out on these vitally important networking road shows.

These workshop will promote 
·     outbound overseas travel
·     Inter regional travel within South Africa and Southern African countries.
·     Domestic travel within South Africa

Who should participate (as exhibitors)
Hotels and safari lodges
International airlines and  Tour Operators,
Provincial Tourist Boards,
Regional & City Tourism Associations;
Car Rental,
Beach Resorts,
Cruise Companies ,European Coach Tours
Overseas Tourist Offices
We expect 20 – 25 Exhibitors to participate in the workshop

Profile of buyers attending
Business and Leisure Travel Agents, Inbound and Regional Tour Operators, Corporate Travel Planners (Secretaries), in particular Government departments.

Workshop format
Table-top workshop – Free Flow (not scheduled appointments). 3-hour session with approximately 50 -70 buyers.

How will the workshop be promoted
Invitations will be sent using our specifically targeted databases to travel agencies (leisure and corporate), Inbound and Regional Tour Operators, and major Corporate Travel accounts in the area.

For bookings
Tel: 27 12 665 0896, Fax: 27 12 665 1677, Cell 082 464 0901
Email: derek@houstonmarketing.co.za

Please reserve one table on the following workshops / Please reserve one table for the Gauteng Workshops 10-12 June
3 sessions @ SAR 5950  + 14 % VAT

o    Western Cape Workshops July 02 – 04 @ SAR 6000 + VAT (per table).
o    KZN Workshops July 09 &10 @ SAR 6000 + VAT (per table).
o    Eastern Cape   July 16 & 17- East London and Port Elizabeth  Cost SAR4100  +VAT
o    Spotlight Nelspruit  – 06 August Cost  SAR2300  +VAT
o    Spotlight Polokwane 13 August   Cost SAR 2300  +VAT
o    Bloemfontein workshop 19 August @SAR 2300 + VAT
o    Spotlight Maputo – 03 September Cost SAR 3200  +VAT
o    Please send me more details on the November Post WTM workshops Scandinavian Seashow, November 17-21 visiting Helsinki, Stockholm, Oslo ,Copenhagen.

We welcome your event news, views, comments or discussion topics. Send us e-mail at editor@travelwires.com.
Article By Leoni Benghiat
View all articles by Leoni Benghiat
Leoni Benghiat has a keen interest in travel-related topics and dabbles in all kinds of journalism – newspapers, magazines, websites, whatever publishing opportunity presents itself. Being a patriotic South African she feels the need to tell the whole world that South Africa has much to offer, even though some days might seem dark. And the wonder of the internet has made this possible – with the help of all the other South Africans in the travel industry, of course.

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