The Last Word hotel embraces social media
10. Jan, 2008
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Cape Town – The Last Word hotel group, a luxury hotel company based in Cape Town, has launched a new website and blog designed and developed by World Wide Creative.
Over the past decade, The Last Word has developed a brand strategy based on ‘discovering the hidden gems’ in the areas in which they are located.
The Last Word required an online approach that would effectively translate this strategy to the web. World Wide Creative, a leading provider of web marketing solutions in South Africa, proposed that the ideal forum for this was a combination of a traditional website and social media.
There were three components to the project:
1. The Website: to provide general information to site visitors, and allow them to enquire about accommodation.
2. A Blog/Social Media platform: to build ongoing relationships with site visitors, as well as generate natural traffic to the site.
3. A Flash area: to provide visitors with a compelling way to find out about the benefits of the hotels.
Get entire story on – Biz-community.com
My name is Muzi Mohale a full-time travel blogger, your host at Travelwires.com responsible for all editorial on this blog. I blog about the travel and tourism industry in Africa. Apart from blogging about tourism, I also run 
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