Worldhotels focuses on West Africa

Worldhotels announces its focus into West Africa along with its association to Azalaï Hotels Group.

The joining implies that six Azalaï Hotels in Burkina Faso, Benin, Mali and Guinea-Bissau will join Worldhotels network of nearly 500 locations. The group offers its 360° business services ranging from professional branding to technology.

Two more locations are expected to enter Worldhotels portfolio as of they will be inaugurated during 2015 and 2016 via the same business deal.

“Azalaï Hotels stand for authentic African hospitality and we are genuinely proud to join forces with this locally and internationally recognised group,”

“Our strategic partnership is an important milestone, enabling us to accelerate our mutual growth and strengthen our brand positioning.

“We are particularly glad to expand the Worldhotels network to new destinations in the aspiring sub-Saharan market, offering our guests a greater selection of authentic hotels worldwide.” - Kristin Intress, chief executive Worldhotels.

Teaming up with Azalaï Hotels Group is a leap into the African sector on behalf of Worldhotels who are expecting new business to arise from this part of the world as the African market is growing.

“Besides offering us their classic affiliation model, Worldhotels also provided us with a technology-only solution for some of our hotels, which doesn’t require any dedicated sales or marketing support.

“For our pipeline projects we particularly trust in Worldhotels’ global exposure and 360° services to help us strengthen our position in the international market.” - Mossadeck Bally, founder of Azalaï Hotels