Unique Hotels Partner with SiteMinder to Expand Online Market

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A London-based hotel group, Bespoke Hotels, which manages ‘chic’ boutique hotels in the UK and around the world, has partnered with global distribution company, SiteMinder, to boost online bookings across the group. The Bespoke portfolio’s hotels’, which includes boutique properties in the UK, across Europe and also in Thailand and the Caribbean, are described as…


A London-based hotel group, Bespoke Hotels, which manages ‘chic’ boutique hotels in the UK and around the world, has partnered with global distribution company, SiteMinder, to boost online bookings across the group.

The Bespoke portfolio’s hotels’, which includes boutique properties in the UK, across Europe and also in Thailand and the Caribbean, are described as ‘idiosyncratic, chic, trendy, iconic, luxurious, romantic and hip’.

SiteMinder’s Head of Sales for UK and Ireland, Bernhard Ballin, said Bespoke Hotels is now using SiteMinder’s ‘holistic’ product offering. “Driven by pooled inventory, the SiteMinder Channel Manager will make it easier for Bespoke Hotels to reach more online consumers without the risk of overbooking and our direct booking engine, TheBookingButton, which is optimised for mobile phones and Facebook, will help convert more lookers to bookers on hotels’ own websites and social media and mobile platforms” Mr Ballin said. “In addition, by utilising our two-way PMS integration capabilities, Bespoke Hotels will see their PMS systems seamlessly connected to major booking sites around the world, with all online reservations automatically sent directly back to the PMS.

“We are delighted Bespoke Hotels has chosen SiteMinder to power its distribution. Bespoke will be able to not only increase its online exposure and revenue opportunities but also improve its business processes.

“Bespoke was looking for a best-of-breed product suite to lift its online revenue and they decided SiteMinder’s unique product offering was what they needed to do this. By taking full advantage of our range of innovative products, Bespoke’s online operations will become more efficient, saving time and money as they generate more online business. And at the same time, travellers will find it easier than ever to book a relaxing stay at their unique properties.”

Bespoke Hotels Revenue Director, Juliet Greenouff, said: “Bespoke Hotels is excited to recommend SiteMinder to all its member hotels. Every hotel that Bespoke has introduced to SiteMinder has found the process extremely simple and quick. The training and support team are very approachable, prompt and professional. By working with SiteMinder, Bespoke Hotels can ensure a better return for hotel owners, happy staff and improved customer satisfaction.”

SiteMinder is a multi-award winning online distribution company whose products are trusted and used by thousands of accommodation providers in over 90 countries worldwide to help increase online revenue, streamline business process and drive down the cost of acquisition. The cloud-based product suite continues to set the benchmark in online distribution technology by challenging conventional operating strategies. SiteMinder is redefining distribution. Visit www.siteminder.com www.rdxglobal.com or www.thebookingbutton.com.

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