Twickenham Stadium Hotel Enters New Era Under Aimbridge Hospitality and Radisson RED

Aimbridge Hospitality EMEA has officially commenced operations at Twickenham Stadium Hotel, set for a major refurbishment and rebranding as a Radisson RED property.

In a significant move in the hospitality sector, Aimbridge Hospitality EMEA, a division of the global hospitality management leader Aimbridge Hospitality, has taken over operations at the esteemed Twickenham Stadium Hotel. This transition comes after the Rugby Football Union (RFU) announced Aimbridge as the new third-party operator earlier this year, with operations officially commencing in April.

Refurbishment and rebranding of the Twickenham Stadium Hotel to Radisson RED

The Twickenham Stadium Hotel is set to undergo a comprehensive refurbishment, during which it will remain operational and transition to the vibrant Radisson RED brand. Aimbridge, known for its extensive experience managing various Radisson Hotel Group properties across the globe, brings its renowned hotel management expertise to ensure a seamless evolution of the property.

David Anderson, Divisional President of Aimbridge Hospitality EMEA, expressed excitement about managing the iconic hotel, emphasizing the team's readiness to deliver exceptional experiences for guests during its transformation and beyond.

The RFU's Executive Director of Venue, Mark Lynch, extended gratitude towards the previous operators for their longstanding partnership since the hotel's inception in 2009. He highlighted the shared vision and aspirations between the RFU, Aimbridge Hospitality, and Radisson RED, expressing optimism for the fruitful collaboration ahead.

Radisson Hotel Group, boasting over 1,250 hotels in operation and development across more than 95 countries, adds the Twickenham Stadium Hotel to its diverse portfolio, promising to infuse the property with the unique character and dynamic spirit of the Radisson RED brand.

This specific Radisson brand embodies a premium lifestyle design approach that emphasizes art, industrial elements, quality materials and furnishings. Playful touches are integrated into public and private spaces, creating a unique experience for guests.

The partnership between Aimbridge Hospitality, Radisson RED, and the RFU marks the beginning of a new chapter for the Twickenham Stadium Hotel, promising to elevate the guest experience and further enrich the legacy of this renowned destination.

For more information about the hotel's transition and future offerings, please visit Aimbridge Hospitality's official website or the Radisson Hotel Group's platform.