SeaWorld and its Record Revenue
Travel Business
SeaWorld Entertainment expresses its gratitude as the controversy over a documentary had a lesser effect than projected.
The financial reports for the last quarter of 2013 have been released and show a 13 cents/share drop rather than the 14 cent/share anticipated by the Wall Street analysts.
As general sales rose to an astounding $272 million, the net loss for this last quarter rose to as much as $13.5 million, in comparison with 2012’s $8.8 million.
SeaWorld has been fight off the negative publicity that came along withthe airing of the “Blackfish” documentary. The film narrates the story of Dawn Brancheau, an orca trainer from SeaWorld Orlando.
The controversy surrounding this film has led to some radical decisions in the entertainment industry. With public figures like Willie Nelson canceling his events, the negative publicity had started flowing.
However, the public attendance had actually shown improvement in the last quarter in comparison to the rest three quarters.
Overall, the company numbers for 2013 have increased with as much as 3%, this means $36.5 million in comparison with 2012. This is due to the increase in ticket pricing and the widening of in-park offerings.
Currently, SeaWorld stock is showing an increase in trend.
This event has shown yet again that sometimes, negative publicity can be turned into benefits. With controversy as such, SeaWorld has managed to step out of its marketing and advertising paradigm, gaining notoriety along with its fame.
As long as the general public has not perceived a decrease in the standard of services provided by SeaWorld, media attention like such has been a great source of awareness towards the venue itself.
The financial reports for the last quarter of 2013 have been released and show a 13 cents/share drop rather than the 14 cent/share anticipated by the Wall Street analysts.
As general sales rose to an astounding $272 million, the net loss for this last quarter rose to as much as $13.5 million, in comparison with 2012’s $8.8 million.
SeaWorld has been fight off the negative publicity that came along with
the airing of the “Blackfish” documentary. The film narrates the story of Dawn Brancheau, an orca trainer from SeaWorld Orlando.The controversy surrounding this film has led to some radical decisions in the entertainment industry. With public figures like Willie Nelson canceling his events, the negative publicity had started flowing.
However, the public attendance had actually shown improvement in the last quarter in comparison to the rest three quarters.
Overall, the company numbers for 2013 have increased with as much as 3%, this means $36.5 million in comparison with 2012. This is due to the increase in ticket pricing and the widening of in-park offerings.
Currently, SeaWorld stock is showing an increase in trend.
This event has shown yet again that sometimes, negative publicity can be turned into benefits. With controversy as such, SeaWorld has managed to step out of its marketing and advertising paradigm, gaining notoriety along with its fame.
As long as the general public has not perceived a decrease in the standard of services provided by SeaWorld, media attention like such has been a great source of awareness towards the venue itself.
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