Padeira will be representing Turismo de Portugal in the UK
Travel Business
Turismo de Portugal has appointed a new director for the Portuguese National Tourist Office in the UK & Ireland. His name is António Soveral Padeira.
Padeira is one of the most experienced Portuguese to be working in the travel industry with a 7 years management portfolio for Turismo de Portugal in Lisbon.
During this period, Padeira has coordinated 22 global offices, implementing strategies for spreading awareness towards the Portuguese travel sector. He also supervised 7 regional tourist offices.
AS marketing director of Turismo de Portugal, Padeira coordinated Portugal’s promotion in the context of the 2004 UEFA European Championship.
With his new office as director of the Portuguese National Tourist Office in the UK & Ireland, António Soveral Padeira will handle the PR and marketing strategy for Portugal in the following period. Its key responsibility will be to make sure that British and Irish tourists will continue to visit Portugal.
“I’m incredibly excited to take on this new challenge and have the opportunity to further enhance the great work that is already being actioned in the UK and Irish market.” António Soveral Padeira, head of the Portuguese National Tourist Office in the UK & Ireland
Strategic moves like this one in terms of human resource mobilization confirm the trend of outgoing UK tourists throughout the Hispanic sector.
The appointing of Padeira for this specific sector also reaffirms that London is one of the World’s top international travel hubs.
Padeira is one of the most experienced Portuguese to be working in the travel industry with a 7 years management portfolio for Turismo de Portugal in Lisbon.
During this period, Padeira has coordinated 22 global offices, implementing strategies for spreading awareness towards the Portuguese travel sector. He also supervised 7 regional tourist offices.
AS marketing director of Turismo de Portugal, Padeira coordinated Portugal’s promotion in the context of the 2004 UEFA European Championship.
With his new office as director of the Portuguese National Tourist Office in the UK & Ireland, António Soveral Padeira will handle the PR and marketing strategy for Portugal in the following period. Its key responsibility will be to make sure that British and Irish tourists will continue to visit Portugal.
“I’m incredibly excited to take on this new challenge and have the opportunity to further enhance the great work that is already being actioned in the UK and Irish market.” António Soveral Padeira, head of the Portuguese National Tourist Office in the UK & Ireland
Strategic moves like this one in terms of human resource mobilization confirm the trend of outgoing UK tourists throughout the Hispanic sector.
The appointing of Padeira for this specific sector also reaffirms that London is one of the World’s top international travel hubs.
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