New social media campaign to boost tourism in Suzhou, China

“A Virtual Look at Suzhou: Home to Culture, Canals, Cuisine and Craft” is the new social media campaign launched by Suzhou Tourism

Over the next five months, the campaign is due to especially target North American travelers.

By using new Instagram and YouTube accounts, as well as Facebook, Twitter and campaign's website, Suzhou Tourism aims to boost the Chinese city's visibility as a touristic destination.

The campaign marks the U.S.-China Tourism Year for 2016 and addresses key audiences, by presenting Suzhou as a “must-see” location for people traveling to China during this year. Due to its increasing popularity among Americans, the original campaign push directly targets North American travelers.

To welcome as much visitors as possible, the city's Pudong International Airport (PVG) has expanded flight connections with North America: airlines like American Airlines, China Eastern and Hainan Airlines will operate more flights to and from Suzhou starting this year.

As the city officials aim to continue boosting the destination's popularity among foreigners, Suzhou's infrastructure is continually expanding: four new hotels have been opened over the last six months to cope with increasing foreign visitors numbers.

Also known as the "Venice of China", the city of Suzhou is located in the center of the Yangtze River Delta. One of the oldest cities in the Yangtze Basin, Suzhou dates back around 2.500 years. Its attractions are parts of the UNESCO World Heritage Site.