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Hilton Hotels to introduce interactive virtual tours

Hospitality

Hilton Hotels & Resorts in partnership with Opera Mediaworks announced the launching of 360° video technology campaign


The innovative video technology provides virtual guests a 360° view of the hotel's classy interior features and impressive surroundings.


Kyle Zvacek, global account director at Opera Mediaworks, sheds light over the application of virtual tours inside the hospitality industry. He explains:


“The theme of the campaign is Our Stage. Your Story. - and we begin with a short, scripted video ad that sets the tone for the entire experience. When the interactive portion begins, set at Hilton Barbados Resort, the voice-over explains that this Hilton hotel is a launchpad for guests to discover new places, experience unique adventures and create their own story. Viewers are then presented with a sequence of ‘stages’ for that story: the ocean from inside of a sea cave, the expansive beach from a guest-room balcony, thick ferns all around them on a jungle walk - these virtual reality moments are what drive travellers to book their dream vacation, right then and there.”


The pioneer project enables guests to experience new hospitality standards along with the consecrated Hilton hospitality heritage regarding high-quality products and services.


Owning more than 570 hotels world-wide, Hilton Hotels & Resorts continuously upgrades the industry's standards and engages in strong campaigns to satisfy its customers' most selective needs.




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