Goodbye Orient-Express, hello Belmond!
Travel Business
The Orient-Express has announced its rebranding campaign, therefore, from March 10th 2014 it will be called Belmond.
The name has been specifically selected in order to reflect the company’s unique features.
Along with this launch, the management is expecting to raise awareness on its services which include not only a wide collection of hotels but also safaris, river cruises and trains.
“We are excited that we are entering the next chapter in our journey with a name that celebrates our character, resonates with our guests and encompasses the broad scope of our celebrated collection of hotels, river cruises and trains,” - John Scott, CEO, Orient-Express Hotels.
“Each of our iconic and one-of-a-kind luxury experiences evokes strong customer loyalty and we are extremely proud of the heritage that makes us unique.”
The brand launching will coincide with the presentation of a new website, Belmond.com, on March 10th.
The brand wishes to blend all the company’s communication features into an unitary concept.
This is a major move for the company as it will affect 45 luxurious hotels in all corners of the world.
”We will support the launch of Belmond with a sizable investment of $15 million in enhanced promotional and marketing initiatives,” said Ralph Aruzza, chief sales and marketing officer with Orient-Express.
“This investment will include new websites, social media and our first ever large-scale advertising campaign.”
The name has been specifically selected in order to reflect the company’s unique features.
Along with this launch, the management is expecting to raise awareness on its services which include not only a wide collection of hotels but also safaris, river cruises and trains.
“We are excited that we are entering the next chapter in our journey with a name that celebrates our character, resonates with our guests and encompasses the broad scope of our celebrated collection of hotels, river cruises and trains,” - John Scott, CEO, Orient-Express Hotels.
“Each of our iconic and one-of-a-kind luxury experiences evokes strong customer loyalty and we are extremely proud of the heritage that makes us unique.”
The brand launching will coincide with the presentation of a new website, Belmond.com, on March 10th.
The brand wishes to blend all the company’s communication features into an unitary concept.
This is a major move for the company as it will affect 45 luxurious hotels in all corners of the world.
”We will support the launch of Belmond with a sizable investment of $15 million in enhanced promotional and marketing initiatives,” said Ralph Aruzza, chief sales and marketing officer with Orient-Express.
“This investment will include new websites, social media and our first ever large-scale advertising campaign.”