Europcar Partners up With Spotify to Launch Summer Campaign

 Europcar has partnered up with Spotify to launch an innovative competition on social media this summer.

Leisure and business travellers alike who have an adventurous spirit are being called upon by #MyEuropcarRoadTrip to post their personal road trips in their 'car' on Facebook and Instagram.

The campaign is open for all European countries where Europcar operates, including Germany, France, the UK, Spain, Italy, Portugal and Belgium. The rules are easy – the video or photograph that receives the most votes will win a road trip of a lifetime for themselves and a partner. The winner will have the opportunity of going through south-east Asia, spanning Singapore, Malaysia and Australia.

Cyrille Giraudat, chief marketing and clients officer of Europcar Group, said: "This international initiative is an opportunity for Europcar to rush the digitalization process of its brand and give the company a more dynamic image.

"With #MyEuropcarRoadTrip hashtag, we want to create brand preference within our community and deliver a unique experience to both current and future customers."

This represents the first competition of this type in the car rental market and with its launch on Europcar's social network accounts, the company wants to interact with creative users on Facebook and Instagram.

August 21st 2015 is the last day for participants to enter the competition by taking a photo or short video of a key moment during a recent road trip. Participants are then required to post it on either Facebook or Instagram with the hashtag #MyEuropcarRoadTrip.

Spotify, the competition partner, has created an ideal playlist for road trippers, including some classic movie soundtracks and the best adventure and travel themed songs.

The playlist supplies the music that will accompany the participants' creative efforts but it can also be used by travellers in their European voyages.

Besides the winner, who will receive an unforgettable trip, there are also 75 runners-up prizes consisting of a Ricoh Theta 360°, while the next first 500 entries to the competition will be awarded with a Fotomate code that enables them to get printed copies of their five favourite photos.