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Emirates South African strategy includes new Johannesburg departure

Travel Business

By Michael Bobbin |

Emirates boosts its South African portfolio yet again


Emirates has announced the launching of a fourth daily flight between Johannesburg and Dubai, as of October 26th 2014.

This sums up to a total of 7 daily flights between the two tourist hubs. The new flight is a reaffirmation for Emirates as a top operator in South Africa.

The African portfolio also includes flights to Durban and Cape Town.

“We are introducing our fourth daily service between Dubai and Johannesburg to meet the growing passenger demand for flights between these two important business and tourism hubs.

“The increased frequency gives our customers greater flexibility in their travel plans and enhances connectivity to other flights on the Emirates network through our Dubai hub,” - Orhan Abbas, Emirates senior vice president, commercial operations, Latin America, central and southern Africa.

As far as the collaboration between Emirates and South African Airways goes, the code-share agreement between the two includes all the Emirates South African portfolio.

Expansions as such only come to reaffirm the strong connection between the two entities.

The interesting feature in this case is monitoring the strategic markers which Emirates is acquiring with each passing month. Implementing new routes on a scheduled basis will definitely increase the carrier’s influence as well as the awareness on its world-wide destinations.

Also, the fact that exponential interest in the recently developed Arabian territories has grown is not to be left out, as larger investments are being made each year in infrastructure as well as tourist attractions and services. Emirates

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