Egypt for social media transparency|

ETA has announced the launching of its official UK facebook page in order to make contact with people who are interested in this country.

The LoveEgyptUK page will feature some of the most appealing Egyptian locations and cultural features which can be available to the people willing on visiting the country. It will also provide essential travel information and updates.

Perhaps one of the most important aspects, customer-wise, the LoveEgyptUK will also provide updated information concerning safety and travel details.

“We are thrilled to launch our first social media platform and hope it will encourage returning UK holidaymakers, and new holidaymakers to visit Egypt.

“In doing so, it will allow the LoveEgyptUK fans to share their experiences, giving other fans insights into the delights Egypt has to offer,”

“By investing in our online presence, we will be able to reach out to British travelers in a modern and open way.

“Transparency is very important to us, and we want to ensure that we use Facebook as a means of communicating with fans about travel safety, reminding travelers that, with the current exception of Cairo and Northern Sinai, Egypt is a safe holiday destination,” - Mr. Omayma El Husseini, UK & Ireland director, Egyptian Tourist Authority.

The LoveEgyptUK page is expected to launch competitions and polls in order to increase the interest and clutch the engagement rate of the visitors.

A certain reinforcement of the Egyptian brand is needed due to recent events. The launching of such a page in the U.K. is a signal of positive reinforcement for the peaceful climate.

It is a fact that due to violent events, certain countries suffer from the lack of confidence tourism-wise. We hope that Egypt, one of the world's cradles of civilization will live up to its image as one of the best places to visit on Earth.