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Canadian tourism industry affected by the millennials

Destinations

The tourism industry in Canada aims to address a demographic problem that threatens its future: boosting domestic travel among millenials


New industry campaign reaches for young Canadians to stay in the country and experience domestic travel, as more and more of them prefer international visits.


According to David Goldstein, president of Destination Canada, younger Canadians are currently eight times more likely to visit foreign destinations than their own country, which accounted for Canada's “international travel deficit” recording $17-billion in 2015. High costs of domestic transportation and exotic image of other countries seem to be the main reasons why young Canadians choose to travel abroad for their vacations. Connectivity and the Internet nowadays are also very useful when visiting exotic hot-spots, so millenials find it easy to explore new destinations.


Sharmin Rahman, a 30 years-old lawyer from Toronto, summed up the cost problem all of the younger people in Canada currently face. “If the cost of in-Canada flights were more reasonable, or our train routes more efficient, I’d be enticed to see more of the country,” he stated. Consequently, officials here take into account imposing lower fees and taxes on airfares to attract tourists.


Meanwhile, the travel industry in Canada focuses on promoting the experiences that young Canadians can still have in their native country. The “Far & Wide” website, YouTube, Twitter and Instagram are addressing the campaign that promotes domestic travel, featuring exciting activities like surfing in Tofino, B.C. or attending the Osheaga music festival in Montreal.




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