Biking: the new trend for the Luxury Travel Industry
Agency News
Biking tours tap into the rhythm of local communities life so that tourists enjoy a different experience
Butterfield & Robinson is a tour operator specializing in “slow” biking and walking itineraries, as traveling “slow” and enjoying the surroundings, while caring for body and mind wellness seems to be the latest trend in the travel industry.
For its 50th anniversary in 2016, Butterfield & Robinson has surprisingly introduced the idea of biking tours for the luxury segment, for small tourists groups and independent customers.
B & R CEO Norman Howe thinks that biking traveling trend will be an important part of travel customers preferences in the future:
“The appetite has shifted from what we might call trophy hunting, or that kind of blatant aspect of luxury travel, to one that’s more about the experience.
“In newer markets like Russia and China, you still see consumers very much focusing on the bling aspect. Latin America, particularly Brazil at the very top end of the market, is moving into that space of really valuing the experience over hard luxury goods. In the American market, it is probably the most advanced in terms of where the market is focusing looking at the future.
“That kind of experience tends to be much richer than staying in the grand suite at the best hotel somewhere.
“There’s a growing demand for savoring experiences more by traveling slowly versus quickly, so it’s much more of a local and human sort of pace.
“Biking is the new golf.”
Bike traveling delivers unique landscape, cultures and relaxation opportunities, as the demand for such specialized experiences grows from year to year.
Butterfield & Robinson is a tour operator specializing in “slow” biking and walking itineraries, as traveling “slow” and enjoying the surroundings, while caring for body and mind wellness seems to be the latest trend in the travel industry.
For its 50th anniversary in 2016, Butterfield & Robinson has surprisingly introduced the idea of biking tours for the luxury segment, for small tourists groups and independent customers.
B & R CEO Norman Howe thinks that biking traveling trend will be an important part of travel customers preferences in the future:
“The appetite has shifted from what we might call trophy hunting, or that kind of blatant aspect of luxury travel, to one that’s more about the experience.
“In newer markets like Russia and China, you still see consumers very much focusing on the bling aspect. Latin America, particularly Brazil at the very top end of the market, is moving into that space of really valuing the experience over hard luxury goods. In the American market, it is probably the most advanced in terms of where the market is focusing looking at the future.
“That kind of experience tends to be much richer than staying in the grand suite at the best hotel somewhere.
“There’s a growing demand for savoring experiences more by traveling slowly versus quickly, so it’s much more of a local and human sort of pace.
“Biking is the new golf.”
Bike traveling delivers unique landscape, cultures and relaxation opportunities, as the demand for such specialized experiences grows from year to year.
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