Dubai’s Department of Tourism and Commerce Marketing won the prize during Travel Weekly’s Globe Travel Awards 2016 in London

The awards, voted for by UK travel agents and industry experts, were hosted this year by London's Dorchester Hotel.

The “Best Tourist Board” award reflects the commitment of Dubai Tourism’s London office in promoting this preferred summer destination.

By increasing the hotel portfolio, accessibility and commercial offering, the emirate recorded 11 per cent growth in UK visitors during 2015. Furthermore, Dubai’s Tourism Vision for 2020 targets 20 million foreign visitors per year.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, commented:

"This significant win recognises the work and passion that goes into the promotion of Dubai on a global scale.

The UK has long been one of our best performing markets, featuring among the top three source markets for inbound tourism for more than ten years in a row, and we will continue to invest in the region to ensure continued growth.

Our goal is to welcome more than two million visitors per year from the UK by the start of the next decade, and while this is an ambitious target, it is ultimately an achievable one thanks to the support we continue to receive from the UK travel industry and its close partnership with key Dubai stakeholders."

As in the past years the emirate was considered a valuable summer destination, UK travellers' demand for hotels, resorts and attractions here is expected to boost for the summer to come, while strongly supporting Dubai Tourism in achieving its 2020 goal.