Aloft brand to be launched in Paraguay

Starwood Hotels & Resorts debuts in Paraguay by launching Aloft Asuncion hotel, its sixth property in Latin America

Aloft Asuncion is part of the Starwood Hotels & Resorts expansion plan in Latin America. The company aims to open 13 hotels here, by 2018.

Located in the heart of the city, the 120-room hotel provides easy access to all financial and touristic hot-spots in Asuncion.

Featuring a rooftop terrace with an amazing panoramic city-view, a Splash pool and a gym for relaxation activities, a full service restaurant, a bar and lounge where guests can enjoy exquisite food, cocktails and good music, Aloft Asuncion takes over Paraguay hospitality scene. For business travelers, free WiFi and a fully tech equipped 600-square foot conference space are available in the hotel.

Jorge Giannattasio, Senior Vice President and Chief of Operations for Starwood in Latin America and the Caribbean, declared:

“Aloft has become our fastest growing brands in Latin America, thanks to its innovative and social approach which has transformed the select service category. We are thrilled to open the doors of Aloft Asuncion today and are certain that this will also transform Paraguay’s hotel landscape.”

Aloft is a rapidly expanding company that currently owns 100 hotels in 16 countries.