All Aboard Amazing campaign launched by Rocky Mountaineer

Rocky Mountaineer has launched its latest integrated brand marketing campaign featuring the amazing Canadian Rockies

The brand, which celebrated 25 years of existence in 2015, promotes nature traveling and encourages visitors to discover the beauty and uniqueness of the majestic Canadian Rockies.

Animation style and live photographies were combined to deliver the newest Rocky Mountaineer marketing campaign, debuting mid-January and airing across the United States, Canada, Australia and New Zealand this April.

Speaking of the brand strategy, Monique Gomel, Rocky Mountaineer vice president of global marketing and communications, also commented:

“We offer a genuine and iconic Canadian experience for all of our guests and it was time to create a campaign that could bring the experience to life in a unique and ownable way.

“To do this, we needed to go beyond traditional advertising norms and methods to communicate our message.

“Our goal was to recreate the feeling of wonder that guests experience while aboard Rocky Mountaineer, and I think we’ve achieved that with this new and vibrant creative.”

To create the new ad, the company partnered with DDB Canada Vancouver agency.