Summit Programme
9:15 - 9:55Change, Change, Change : The Online Landscape
Paul Hobden
Paul will explore past and current trends and paint a picture of the online future and its impact on the travel industry.
10:00 - 10:40
The Future of Search : PPC & SEO
Chris Corbet & Jonathan GLuckman
A panel of industry experts will present their views on the future of search and the merits of PPC and SEO campaigns. This will be followed by a Q&A session.
10:40 - 11:00
Coffee Break
An opportunity to network and catch up with new and old contacts.
11:00 - 11:25
Building your Online Brand
Eric Edelstein
Using advertising and affiliate marketing to establish your online footprint.
11:25 - 11:50 Global Distribution, Local Knowledge
Zack Rozga
How local knowledge and insight play a vital role in promoting products to a global audience.
11:50 - 12:15
Using eMail Marketing
Claire Hauser
The power of email marketing in building your relationship with customers.
12:15 - 12:55
Keynote Address : TBC